The Pharmaceutical market in Greece is one of the biggest extending to the size of above 5 billion Euros per annum. Out of this market size, 3.5 billion is from imported products which are mainly concentrated from the EU and USA. This clearly threw open opportunities to introduce Nutraceutical brands from India, which is reputed to be the most cost effective in the Pharmaceutical market. Hence 5 brands of such products AminoPep, MultiZed, Activit, Eyecopen and Vitaseng have been introduced to Greek market and a Pharmaceutical division was created to focus on establishing these brands in Greek market. The vision of Platinum SA is to grow these brands to at least 10 products by the end of 2017. This is a very crucial and important development for the Greek market as it is involving Healthcare, which has long-term benefits.